TM Eye actively monitors on line markets and web sites that offer
TM Eye actively monitors on line markets and web sites that offer counterfeit products. Our constant intelligence-gathering activities provide us with up-to-date information on the products, known methods of distribution, retail locations and approximate volumes of illegally branded and copied products.
Our internet team has been extremely successful in tackling criminality on the internet, auction sites and rogue websites. TM EYE’s internet investigators have undertaken content protection activities on behalf of clients, by targeting sellers advertising on public auction sites.
Through its worldwide investigations of Web sites offering counterfeit products, TM Eye provide tracing and monitoring services to identify the owners and operators of internet sites retailing illegal products to provide evidence for prosecution.
At the start of 2010, TM EYE was tasked to look into the illegal sale of counterfeit goods and the unauthorised sale of ‘grey market’ goods via the internet for Pandora Jewellery UK Ltd.
Numbers were dramatically reduced from over 120,000 items a day to below 7,000.
Similar reductions have been managed for other rights holders.
A new initiative is underway…
- Each internet seller of counterfeit goods identified will be targeted.
- Test purchases will be carried out to gain a representative sample of their goods.
- After examination a cease and desist letter will be sent to the seller with a demand for costs payable to the brand holder.
This will reduce offending and cut costs to the client.