Category Archives: TM Eye

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Natalie ACHILLEOUS (AKA WARD) of Ingreway, Harold Park, Romford, RM3, appeared at Barkingside Magistrates Court on 24th May 2019, charged with three offences of selling counterfeit goods and possessing counterfeit goods for sale contrary to Section 92 of The Trademarks Act 1992. She pleaded guilty to all matters. She was sentenced to a fine of £999.00. She was also ordered to pay prosecution costs of £2,520.50 and a Victims Surcharge of £90.00.


The case was brought by TM Eye as a private criminal prosecution on behalf of its clients MULBERRY and another well known luxury goods brand. ACHILLEOUS sold a wide variety of other fake goods impacting other brands but these were not subject to any enforcement action at the request of the companies involved.

TM Eye’s Online Investigations Team had carried out a four month investigation into a sophisticated online social media seller who used a series of false identities to mask her criminality. Using the the local community selling group in the Romford area of Essex she advertised, Mulberry, Gucci, Louis Vuitton, Hugo Boss, North Face, Kenzo, Moncler, UGG, Alexander McQueen, CP company and other high valued luxury branded counterfeit items using a Facebook profile in the name of ‘Natalie Brook’ along with Instagram pages and a website called lookgoodboutique.com: https://lookgoodboutiqueuk.com/?fbclid=IwAR0bp5TpATyOKgvXeIooTUaDNklAfCgW2pWdF3ujDOPTgNvquocJI9inuuo. She also used the messaging service WhatsApp to send out and advertise all the items she has for sale and provided her WhatsApp contact number for customers. 

As well as Facebook, she used Instagram to sell fake goods using a page called Lookgoodboutique which had over 19,000 subscribers. 

Between the 4th December 2018 and 22nd March 2019, three test purchases of items purporting to be Louis Vuitton and Mulberry were arranged and received by recorded delivery. All test purchases were covertly recorded and formed the evidence that led to the prosecution and conviction.

TM Eye Director David Mckelvey said, “ACHILLEOUS operated a sophisticated online criminal enterprise across a variety of social media sites selling large numbers of counterfeit goods. This would have been a highly profitable criminal activity.

TM Eye’s Online Investigations Team supported by the Dedicated Undercover Unit and Surveillance Team carried out a series of covert purchases and enquiries to identify the true identity of ACHILLEOUS who used various pseudonyms. Once identified TM Eye prosecuted her. She now has a concviction recorded on the Police National Computer and will have her fingerprints, photograph and DNA taken by police.

Should she re offend she risks an immediate custodial sentence.”

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AWAN sold fake goods at Wellesbourne Market

On 24th May 2019, Mohammed Qasim AWAN (date of birth 3/3/1992) appeared at Milton Keynes Magistrates Court charged with four offences of selling counterfeit goods and possessing them for sale, contrary to Section 92 of The Trademarks Act 1994. He pleaded guilty to all matters. AWAN was sentenced to 4 weeks custody suspended for two years for each offence to run consecutively. He was also required to undertake a total of 200 hours unpaid work. He was ordered to pay a contribution towards the prosecution investigation costs of £1,500. An order was made for forfeiture and destruction of the fake goods. The District Judge stated, “You came very close to going straight to prison today. Should you re offend there will be no second chance and you will go immediately to prison”.

The case was brought by TM Eye as a private criminal prosecution on behalf of its clients Pandora and another well known luxury goods brand. AWAN sold a wide variety of other counterfeit goods from other brands. These were not subject to any enforcement action.

The prosecution and conviction follows a 6 month covert investigation by TM Eye’s Luxury Goods Team supported by the Dedicated Undercover Unit and Surveillance Team.

On Saturday 3rd November 2018, an undercover TM Eye Investigator attended Wellesbourne Market, Warwickshire. Mohammed Qasim Awan, was evidenced selling fake goods. He had previously been prosecuted by TM Eye for trademark offences (Op 1049/15 refers) at Bovingdon Market in 2016. On 28th June 2016, Awan had appeared at Uxbridge Magistrates Court where he pleaded guilty to four trademark offences having been observed selling counterfeit goods at Bovingdon Market. He was sentenced to a 12 Month Community Order to include 100 hours unpaid work, £140.00 towards costs and £60.00 victim surcharge. Despite this conviction AWAN had moved to Wellesbourne Market and continued to offend. A series of covert test purchases were made from him at Wellesbourne market, all covertly filmed. This provided the evidence to prosecute and convict him.

TM Eye Director David Mckelvey said, “AWAN is a prolific offender who ignored the conviction and sentence in 2016 and continued to sell fake goods. TM Eye investigators visit every prolific market on a weekly basis and AWAN was quickly identified selling fake goods again. He was covertly filmed selling the counterfeit goods and prosecuted.

The court have imposed a custodial sentence although suspended and have told AWAN that should he re offend he will go straight to prison. TM Eye will monitor the open and online markets and should he be evidenced selling fake goods again that impact our clients we will immediately prosecute.

Criminals are very aware of TM Eye’s robust enforcement activities and deliberately avoid selling fake goods for the brands we represent choosing to sell those that do not take such action.”

AWAN will now have his fingerprints, photograph and DNA taken by police and his conviction recorded on the Police national Computer as a result of the ISA in place with the Association of Chief Police Officers Criminal records office (ACRO).