Jacqueline DAVIES of Heol Pillapall, Barry, The Vale of Glamorgan, Wales appeared at Cardiff Magistrates Court on 11 June 2019, charged with four (4) offences of selling counterfeit Pandora goods and Possessing them for sale. She had previously pleaded guilty to all matters. She was sentenced to 8 weeks Imprisonment suspended for 12 Months, required to undertake 100 hours Unpaid Work, pay Prosecution Costs of £1,881.65 and a £115 Victims Surcharge.

The case was brought by TM Eye as a private criminal prosecution on behalf of Pandora Jewellery.

The case follows an 11 month criminal investigation by TM Eye’s Online Investigations Team into the sale of fake Pandora jewellery on Ebay. Jacqueline DAVIES operated a site on Ebay providing the sellers details as J D RETAIL at Unit 2B Station Road, Cardiff. She advertised large numbers of Pandora charms and jewellery as genuine at less than half the retail price. Experts within TM Eye identified them as counterfeit.

Test purchases were made from the site on 25th July 2018, 5th February 2019 and 21st February 2019. Payment was made through Jacqueline Davies PAYPAL account JD RETAIL (Bettieblue14). Examination of the EBAY and PAYPAL accounts by TM Eye Financial Investigators showed that she had been trading for several years and had annually made over £50,000 in criminal proceeds from the sale of fake Pandora goods. The District Judge sentenced Davies on the basis that she had made at least £45,000 criminal proceeds a year for 3 years (£135,000). Davies had claimed that she had to pay EBay sellers costs. Examination of her bank accounts showed that she had spent all the proceeds on holidays and luxuries.

TM Eye Director David Mckelvey said,“Jacqueline DAVIES ran a highly profitable criminal enterprise selling fake Pandora jewellery. Our Financial team evidenced that she was making £50,000 a year clear profit. She paid no tax. She spent these criminal proceeds on a luxury lifestyle with regular expensive holidays, meals and goods. We were able to show the criminal proceeds in this case as a result of the District Judge’s involvement requiring her to disclose bank statements. Criminals such as Davies regularly make similar criminal profits but rarely are we able to evidence this.

The damage to the brand Pandora cannot be over stated. She was selling these goods as genuine to decent law abiding customers who believed they were getting cheap real products. As a result the public were misled and in turn Pandora lost sales.

Many of these fake jewellery products contain high levels of Nickel and Lead. Both are highly dangerous and poisonous when worn against the skin. One is a carcenegenic.

TM Eye’s covert investigation has removed a prolific criminal and reduced the damage done to the Pandora brand and the serious risk of harm to the public.

Davies will now be required to have her fingerprints, photograph and DNA taken and has her conviction recorded on the Police National Computer. If she re offends the will go to prison.”