Natalie ACHILLEOUS (AKA WARD) of Ingreway, Harold Park, Romford, RM3, appeared at Barkingside Magistrates Court on 24th May 2019, charged with three offences of selling counterfeit goods and possessing counterfeit goods for sale contrary to Section 92 of The Trademarks Act 1992. She pleaded guilty to all matters. She was sentenced to a fine of £999.00. She was also ordered to pay prosecution costs of £2,520.50 and a Victims Surcharge of £90.00.
The case was brought by TM Eye as a private criminal prosecution on behalf of its clients MULBERRY and another well known luxury goods brand. ACHILLEOUS sold a wide variety of other fake goods impacting other brands but these were not subject to any enforcement action at the request of the companies involved.
TM Eye’s Online Investigations Team had carried out a four month investigation into a sophisticated online social media seller who used a series of false identities to mask her criminality. Using the the local community selling group in the Romford area of Essex she advertised, Mulberry, Gucci, Louis Vuitton, Hugo Boss, North Face, Kenzo, Moncler, UGG, Alexander McQueen, CP company and other high valued luxury branded counterfeit items using a Facebook profile in the name of ‘Natalie Brook’ along with Instagram pages and a website called lookgoodboutique.com: https://lookgoodboutiqueuk.com/?fbclid=IwAR0bp5TpATyOKgvXeIooTUaDNklAfCgW2pWdF3ujDOPTgNvquocJI9inuuo. She also used the messaging service WhatsApp to send out and advertise all the items she has for sale and provided her WhatsApp contact number for customers.
As well as Facebook, she used Instagram to sell fake goods using a page called Lookgoodboutique which had over 19,000 subscribers.
Between the 4th December 2018 and 22nd March 2019, three test purchases of items purporting to be Louis Vuitton and Mulberry were arranged and received by recorded delivery. All test purchases were covertly recorded and formed the evidence that led to the prosecution and conviction.
TM Eye Director David Mckelvey said, “ACHILLEOUS operated a sophisticated online criminal enterprise across a variety of social media sites selling large numbers of counterfeit goods. This would have been a highly profitable criminal activity.
TM Eye’s Online Investigations Team supported by the Dedicated Undercover Unit and Surveillance Team carried out a series of covert purchases and enquiries to identify the true identity of ACHILLEOUS who used various pseudonyms. Once identified TM Eye prosecuted her. She now has a concviction recorded on the Police National Computer and will have her fingerprints, photograph and DNA taken by police.
Should she re offend she risks an immediate custodial sentence.”